Meet Ashley
Ashley Bell is the founder of Good Thinking Creative (GTC), a strategic communications studio providing brand and visual communications strategy for organizations that want their work to look as credible as it is.
With over a decade of experience in marketing and communications, Ashley converts organizational expertise into clear, professional visual communication systems. Her clients understand their business and their audience, but often lack the time, structure, or visual direction needed to present that work in a way that builds trust and consistency.
As a Brand & Visual Communications Strategist, Ashley develops campaign direction, advises what to communicate, and ensures materials—from digital to print—are executed with clarity and intention. Her work enables organizations to show up confidently, avoid visual inconsistency, and reduce the risk that unclear or poorly executed communication undermines their credibility.
Ashley is known for her integrity, her ability to listen closely, and her commitment to producing thoughtful, high-quality work. She approaches each engagement with care and attention, ensuring her clients feel heard and supported throughout the process.
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A Few Good Words
Andy Marshall
I asked Ashley to transform technical financial and investment content into a clear, client-facing offering and gave her full autonomy to shape the piece. She brought strategic structure to complex, compliance-sensitive material and handled revisions thoughtfully throughout the process. The final piece presents the information in a way that is professional and easy for clients to understand. Good Thinking Creative is my go-to for strategic, stakeholder and investor-ready communication that needs to be clear, credible, and professionally presented.
Wendy Baird
Over the past two years, under Ashley’s strategic communications leadership, The Lamb Center exceeded its Giving Tuesday goals by more than 40% in 2024 and over 80% in 2025, collectively generating more than $12,000 above goal. This success was driven by her clear campaign direction and cohesive visual execution across multiple touchpoints. The Lamb Center has benefited tremendously from Ashley’s skilled communications leadership, which has contributed to our continued growth across fundraising, donor engagement, and volunteer outreach. An extraordinary graphic designer, she also brings deep expertise in storytelling, branding, and message development. She is a delight to work with and brings a genuine commitment to our mission, along with a thoughtful, respectful approach to connecting with our guests (clients).
Chris Cobb
I engaged Ashley to develop an offering memorandum and build a reusable template for future investment opportunities. She worked alongside our team and me to ensure a clear investment narrative throughout. Ashley is a strategic visual communicator who brings structure and discipline to complex investment materials. She translated detailed financial and market information into a polished, professional document designed for investor review. The system she created enables us to efficiently adapt future offerings while maintaining a high standard of clarity and presentation.